Capabilities - Identity and Logo Design

A striking logo creates the image identity of an organization, and gives an immediate, often lasting impression. The symbol of a company should be meaningful, instantly identifiable, memorable, and appealing. Conveyed on every marketing and communications piece, including business stationery, a company's logo is of primary significance. That's why Pageworks incorporates fundamental design characteristics to create appealing logos that are critical for branding and applicable to every marketing need.

Big Winds Logo Big Winds in Hood River, Oregon is one of the largest and most successful wind and watersports retailers in the country. Their logo needed to be a bold representation of their core offerings and of the business name. We achieved this by combining abstract images of wind, water, waves, sails and kites into the letters BW. The BW is visible to all while the abstract elements resonate with their customers and participants in the various sports.
Hood River Valley Parks and Recreation District The Hood River Valley Parks and Recreation District hired us to update their logo from this valley rendition to a cleaner look that they could carry forward into a cohesive county wide mark for parks and recreation sites. Working with a very engaged committee we were able to distill the original 6 ideas down to the end result. Our thinking with this logo was that it encompassed the county, with the mountain simulated in the border and the Districts three priorities; parks/green, trails/umber, pool-water/blue.
Peterson Pro Media Logo Michael Peterson is a well known photographer in White Salmon, Washington. Michael approached us about developing a new logo for his blossoming videography business. He wanted something that would stand out visually on a light or dark field and something that spoke to his background in professional photography. Because the logo was to be used primarily in film or online we decided it should be colorful but not to the point of distraction. The diamond we came up with is a play on photography's Macbeth Color Checker.
Pocket Fuel Logo PocketFuel is a rapidly growing business that produces portable whole food fuel you can take with you anywhere and use anytime. They got their start with this in house logo and came to us to help them take it and their packaging to a new level. The brand was already established and selling regionally in the Pacific Northwest so we did not want to alter the look completely. By opening up the letters vertically and filling them in with the logo colors the logo type became much more legible. Working with the client we cleaned up the "fire and fuel" logo to be tighter and more cohesive.